Product Manager · 10+ years
Turning complexity into clear product decisions.
Product leadership, AI & data — and the writing behind #ReadingTheSignal. Notes from the field for product people who want to think more clearly.
Reading The Signal
Latest writing
Jun 19, 2026 · 1 min read
Leverage AI without losing your own pace
AI can lend you speed. It can't lend you judgment — and borrowed speed without your own pace is just faster confusion.
Jun 15, 2026 · 1 min read
The product leadership gap nobody talks about
Why the jump from senior PM to product leader breaks so many good people — and how to bridge it.
Jun 8, 2026 · 1 min read
Data without decisions is just decoration
A simple test for whether your analytics are actually earning their keep — or just making dashboards look busy.
Portfolio
Things I've built
Habit Planner
A habit tracker and daily/weekly/monthly planner — quick check-ins, streaks, category groups, and a calendar heatmap that keeps momentum visible. No sign-up, all in the browser.
OKR Dashboard
A personal and team OKR tracker with confidence scoring, initiative tracking, delayed-initiative detection, and a one-click weekly check-in report. No account needed — everything stays in the browser.
Cikidu Play Kit
Educational play kit untuk anak-anak yang menggabungkan aktivitas kreatif dengan stimulasi tumbuh kembang. Dari konsep produk, packaging, hingga e-commerce — dibangun dari nol sebagai side venture.
About
A decade in product across Bayer, Bukalapak, Sayurbox, and GovTech — turning messy problems into products that ship.
I started as a software engineer and grew into product leadership. Today I lead product and write about the craft, leadership, AI, and thinking clearly under pressure.
Work With Me
How I can help
Product Development
From discovery to shipping — building products people actually need.
Product Leadership
Build product orgs that ship with clarity and momentum.
Growth & Digital Marketing
Turn traction into compounding, measurable growth.
Data & Business Analytics
Make decisions that earn their keep — data without decoration.
Let's talk
Have a product challenge worth solving?
Consulting, speaking, or just a good conversation about product and AI — I'd love to hear from you.